‘Tis the season of giving thanks—and with the average B2B marketer using 13 content marketing tactics, there is plenty to be thankful for. Here are seven such methods that the Content Boost team finds particularly effective in achieving ultimate success with our clients:
1. Social Media: One of the most popular content marketing tactics used by companies today, social media gives us plenty to be thankful for: its power to rapidly distribute engaging, share-worthy content; its ability to connect brands with consumers more personally; and its proven effect on companies’ bottom lines. Click here to see three ways companies are innovatively using social to increase their ROI.
2. Featured Articles: We’re thankful for featured articles because they serve as a unique middle ground between conversational blogs and formal, company-focused assets like white papers. Featured articles show that your company keeps a finger on the pulse of its industry and won’t hesitate to jump into conversations taking place among other market players.
3. Blogs: Blogs are fun, informational and an excellent way for your team members to establish themselves as reputable thought leaders with their own bylines. At Content Boost, we’re especially thankful for blogs as a creative outlet, allowing us to write about topics that interest us most—whether it’s sports, entertainment or pop culture.
4. eNewsletters: We say “thank you” to this content marketing tactic because eNewsletters remind customers why they are loyal to your brand when they’re not actively engaging with or buying from you. They do a great job of aggregating your company’s most impactful content as well as providing information about events, notifications and updates, all presented neatly in customers’ inboxes.
5. Videos: We’re incredibly thankful for this content marketing tactic because of the amazing influence it has on customer purchasing behaviors. Research shows that 40 percent of people are more receptive to visuals than text, and product videos are 85 percent more likely to solicit a purchase than traditional marketing methods.
6. In-person events: In-person events, like tradeshows for example, are a great way to showcase your brand, rub shoulders with likeminded individuals in your industry and acquire promising new prospects—and that’s certainly something to be thankful for. Click here to peruse some unconventional tradeshow tips and tricks for increasing your leads.
7. Syndicated Articles: Syndication is a great way to expand your brand’s reputability, secure successful working relationships with other leading publications and increase exposure for the outstanding copy your team is working so hard on.
Don’t know which of these content marketing tactics pairs best with your company’s overall business goals? Click here to learn how we can help you from the initial strategizing phase, to custom content creation, to distribution through the most effective marketing vehicles. Or, stop by our Content Marketing Crash Course for one-on-one consulting with our expert team of professionals, taking place December 4, 2014 from 10 AM to 3 PM.
